Business Case logo Telefónica
business case
Social Media Command Center
8 screen videowall
Business dashboard
Analyze social media
Digital communication
The problem
Telefónica needed to unify all the data sources used in the communication department and establish the appropriate KPIs. Each team managed their own data and spent a large part of their working day searching for information in reports, which was impractical and unrealistic.
The solution
A videowall that offers a global view showing data and updates in real time. A way of knowing what the company's alert situation is without having to continually route to the source of the data. The project can also be transferred to PC and adapted to mobile phones, to control the information both inside and outside the office, with a system of real-time alerts and notifications.

Social Media Command Center

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