{"id":3665,"date":"2023-10-17T13:55:30","date_gmt":"2023-10-17T13:55:30","guid":{"rendered":"https:\/\/zeus.vision\/?p=3665"},"modified":"2023-10-17T13:55:31","modified_gmt":"2023-10-17T13:55:31","slug":"innovating-by-people-for-people","status":"publish","type":"post","link":"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/","title":{"rendered":"Innovating by people for people"},"content":{"rendered":"\n<p>The tourism industry has evolved a lot in recent years. The acceleration of digitalization, the importance of sustainability and new consumer trends are driving a cutting-edge tourism that needs to be smarter, digital and sustainable.<\/p>\n\n\n\n<p>According to the<a href=\"https:\/\/www.ithotelero.com\/\"> TechYhotel Project<\/a> a research study on the state of implementation of new technologies in the Spanish hotel sector, has revealed that only 35.7% of the sector has a high or very high degree of digitization.<\/p>\n\n\n\n<p>As technology partners and passionate about innovation and data we are interested in being aware of the experience of this sector; which represents 28.7% of GDP. On Wednesday October 4th we met with several executives from the hotel sector such as Vincci Hotels, AR Hotels and Resorts, Only YOU Hotels, Caro Hotel, IBB Hotels, AEHTMA, Marriott, VIVOOD; to discuss the challenges facing the sector in the face of digital transformation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#Strategies_for_a_successful_digital_transformation_in_the_hospitality_industry\" >Strategies for a successful digital transformation in the hospitality industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#Balancing_and_Prospecting\" >Balancing and Prospecting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#Transforming_hotel_management_by_improving_customer_experience\" >Transforming hotel management by improving customer experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#1_Smart_Data_Management\" >1. Smart Data Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#2_Digital_experiences_in_the_hotel\" >2. Digital experiences in the hotel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#3_Reputation_management\" >3. Reputation management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#4_Data_analytics_and_revenue_management\" >4. Data analytics and revenue management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#5_Sustainability\" >5. Sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#6_Automation_and_chatbots\" >6. Automation and chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#7_Virtual_reality_and_augmented_reality\" >7. Virtual reality and augmented reality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/innovating-by-people-for-people\/#Its_time_to_take_on_the_challenge\" >It&#8217;s time to take on the challenge<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_a_successful_digital_transformation_in_the_hospitality_industry\"><\/span>Strategies for a successful digital transformation in the hospitality industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the main objectives of a hotel is to provide the best possible experience for its guests. And this means having all processes, in each of the multiple areas that make up the hotel, highly optimized. From the moment the customer makes the reservation, through their stay and post-sales service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balancing_and_Prospecting\"><\/span>Balancing and Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the maelstrom of innovations and constant changes proposed by the digital era, there are many tools for the <strong>optimization of these processes<\/strong>. The challenge is to know how to choose the technologies that best meet one&#8217;s needs and which is the most organic way to introduce and apply them. As well as generating the necessary synergies with the right partners to achieve these objectives.<\/p>\n\n\n\n<p>The <strong>digitalization process in hotel management<\/strong> promises great opportunities but, as it is a sector that involves so many areas and so many levels of organization, it requires a programmed action plan and a progressive advance.<\/p>\n\n\n\n<p>A key aspect to bear in mind is that all the technologies we incorporate will be implemented by people, who need training and time to <strong>adapt to change<\/strong>, as well as motivation and drive to change their thinking and transform their daily work routines and habits.<\/p>\n\n\n\n<p>Empathetically transmit the <strong>culture of digitalization and innovation<\/strong> as a new vision; a more productive, effective and positive work culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transforming_hotel_management_by_improving_customer_experience\"><\/span>Transforming hotel management by improving customer experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of the trends and innovations we discussed during the breakfast that we believe are crucial to driving <strong>success in the hospitality sector <\/strong>are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Smart_Data_Management\"><\/span>1. Smart Data Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the Hotel Technological Institute, the most implemented digital and data management solutions are <strong>CRS<\/strong> (Centralized Reservation System), <strong>CMS<\/strong> (Chanel Manager: sales channel manager), <strong>Price Comparator and PMS <\/strong>(Property Management System: hotel management system). The integrations between the different softwares used in daily management and the possibility of keeping data updated, organized and visible is crucial to speed up decision making. Bringing data closer to people by giving them an active presence in the day to day is key to introduce digital tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Digital_experiences_in_the_hotel\"><\/span>2. Digital experiences in the hotel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Hotels are investing in technology<\/strong> to enhance the guest experience. This includes digital locks with cards, QR or passcodes, mobile apps to control lights and room temperature, online check-in and check-out via IoT, contactless and integrated facial recognition technologies to ensure smoother and more secure experiences. IoT devices can connect to the hotel&#8217;s network and send information in real time, allowing hotel managers and staff to monitor and adjust processes: housekeeping, restaurant service, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reputation_management\"><\/span>3. Reputation management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most customers check online reviews before booking a hotel. Maintaining <strong>data and managing social media<\/strong>, opinion portals and online reviews, such as Tripadvisor, Google My Business, Trivago, is a must for any hotel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Data_analytics_and_revenue_management\"><\/span>4. Data analytics and revenue management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hotels use<strong> data analytics <\/strong>to make informed pricing decisions, price comparisons with competitors or demand forecasts at different times of the year; room availability, demand in the different reservation centers. Revenue management has become essential to optimize revenue and occupancy, cost control and supply-side opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sustainability\"><\/span>5. Sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smart energy and water management. Likewise, the reduction of paper use through digital solutions such as electronic menus and the implementation of recycling programs in hotels are also important measures to improve sustainability, ensure cost reduction and resource optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Automation_and_chatbots\"><\/span>6. Automation and chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To improve efficiency in customer service and reservation management. Through Learning Machine systems, immediate answers can be given with 24-hour attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Virtual_reality_and_augmented_reality\"><\/span>7. Virtual reality and augmented reality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Providing <strong>immersive, creative and unique experiences<\/strong> for the room selection and booking process. Hotels can offer virtual tours of their facilities or the services they offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_time_to_take_on_the_challenge\"><\/span>It&#8217;s time to take on the challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is time to be intrepid, bold, optimistic, versatile and chameleon-like; forward-looking, visionary\u2026 Assuming that it is a process that requires effort, dedication, adaptability and clear and precise objectives.we are immersed in a<strong> TECHNOLOGICAL REVOLUTION <\/strong>and, therefore, it is a time of great opportunities. Investing in innovation in a conscious and thoughtful way is key, as well as creating alliances with suitable technology partners to be able to take on the challenge with confidence and strength.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New consumer trends are driving cutting-edge tourism that needs to be smarter, digital and sustainable. How can data help?<\/p>\n","protected":false},"author":1,"featured_media":3637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[],"theme":[59],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-talk-en","theme-hoteles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovating by people for people | Smart Visual Data<\/title>\n<meta name=\"description\" content=\"New consumer trends are driving cutting-edge tourism that needs to be smarter, digital and sustainable. 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