{"id":3973,"date":"2024-01-08T12:16:56","date_gmt":"2024-01-08T12:16:56","guid":{"rendered":"https:\/\/zeus.vision\/?p=3973"},"modified":"2024-01-08T12:17:28","modified_gmt":"2024-01-08T12:17:28","slug":"the-hidden-game-challenges-for-sports-digitization","status":"publish","type":"post","link":"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/","title":{"rendered":"The hidden game: challenges for sports digitization"},"content":{"rendered":"\n<p>In the vast arena of the sporting world, clubs and teams are competing in a constant race to achieve a high level for <strong>sports digitalization<\/strong>.<\/p>\n\n\n\n<p>The deafening applause and the roar of the fans must merge with the digital world. A world that generates a lot of <a href=\"https:\/\/zeus.vision\/en\/data-talk-en\/digital-dawn-in-sport\/\">valuable data for these companies<\/a>.<\/p>\n\n\n\n<p>Today I want to look at several pain points that need to be addressed if fully functional sports digitisation is to be achieved.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/#1_Turning_passion_into_value\" >1. Turning passion into value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/#2_The_data_dilemma\" >2. The data dilemma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/#3_Useful_digital_selection_the_digital_victory\" >3. Useful digital selection: the digital victory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/#4_E-inclusion_opening_doors\" >4. E-inclusion: opening doors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeus.vision\/en\/data-talk-en\/the-hidden-game-challenges-for-sports-digitization\/#Digitization_of_sport_towards_a_digital_horizon\" >Digitization of sport: towards a digital horizon<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Turning_passion_into_value\"><\/span>1. Turning passion into value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a world where the fan phenomenon has established itself as the main way to follow a sport, the fan base of clubs has been growing steadily in recent years.<\/p>\n\n\n\n<p>However, while fan fervour is continuous, companies must strive to transform this passion into <strong>sustainable monetization models<\/strong> that allow clubs to reinvest this fan love into new assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_data_dilemma\"><\/span>2. The data dilemma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though we have the outline of the <strong>data ecosystem<\/strong>, we need to ask ourselves: What information is really key and what data do I care about? The diversity of social platforms and data sources presents challenges for the use of relevant data, so we need to adopt different strategies depending on our objective.<\/p>\n\n\n\n<p>Also, in sports environments where traditional models prevail, <strong>data validation becomes critical,<\/strong> so the challenge is to digitise one&#8217;s own data and migrate from traditional management models to full digitization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-1920x1280.jpg\" alt=\"Art\u00edculo sobre la digitalizaci\u00f3n deportiva\" class=\"wp-image-3952\" srcset=\"https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-1920x1280.jpg 1920w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-300x200.jpg 300w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-768x512.jpg 768w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-1536x1024.jpg 1536w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-2048x1365.jpg 2048w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-1200x800.jpg 1200w, https:\/\/zeus.vision\/wp-content\/uploads\/2024\/01\/imagen-art-deporte-cuerpo-2-1980x1320.jpg 1980w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Useful_digital_selection_the_digital_victory\"><\/span>3. Useful digital selection: the digital victory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a resource-constrained landscape, success is not only about identifying the crucial <strong>KPIs of the sports sector <\/strong>such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscriber retention.<\/li>\n\n\n\n<li>Brand value.<\/li>\n\n\n\n<li>Event attendance and viewership.<\/li>\n\n\n\n<li>Fan engagement.<\/li>\n<\/ul>\n\n\n\n<p>The key is to make this data available in a <strong>very visual way through dashboards <\/strong>so that everyone has access to it and can adapt the strategies they have in place. This allows teams to improve their operational efficiency in order to have a more affective communication with supporters and ensure greater engagement with the fans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_E-inclusion_opening_doors\"><\/span>4. E-inclusion: opening doors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital inclusion is another challenge that sports organisations must face in this transformation journey. The link between communication and business is essential to overcome barriers and monitor different audiences successfully. Besides, this helps to strengthen fan loyalty and engagement, as well as maintain a clear competitive advantage in terms of market reach.<\/p>\n\n\n\n<p>One example of this is trying to find ways to track the movements of older people, who do not tend to use new technologies, making it difficult to analyse their buying behaviour. Providing intuitive and easy-to-use digital interfaces and tutorials to teach them how to buy tickets online are some of the solutions proposed so that older fans can feel listened to by the club and their actions can be easily monitored.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digitization_of_sport_towards_a_digital_horizon\"><\/span>Digitization of sport: towards a digital horizon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In short, sports digitization is a process that takes time and requires the elimination of fundamental pain points in order to be completed successfully. This is why companies have to gradually move towards achieving objectives that improve their operational efficiency and greater agility in decision making.<\/p>\n\n\n\n<p>An example of this is television, which, as a traditional media, has adapted to <strong>digitalization<\/strong> better than anyone else to be able to personalise its content. Today, audiometers are no longer necessary to measure their audience, since all smart TVs are connected, something that is represented in the form of d<strong>ata through dashboards<\/strong>. This helps broadcasters to choose which content and formats work best and which do not, as well as to retain and attract new audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenges for the digitalization of sport are a call for innovation for companies in the new digital era of sport.<\/p>\n","protected":false},"author":6,"featured_media":3954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[48,68,20,75],"theme":[65,61],"class_list":["post-3973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-talk-en","tag-dashboards-3","tag-digitization","tag-smart-visual-data","tag-sports-data","theme-marketing-y-comunicacion","theme-smart-visual-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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