360º Digitization

Today, digital transformation is an imperative for all companies seeking to survive and thrive in a highly competitive and constantly evolving marketplace. The digital transformation process can be exciting and full of opportunities, but it also brings with it a number of significant challenges.

In relation to the application of technology tools; it is essential to understand that there is no one-size-fits-all solution that fits all companies, as each organization has its own specific objectives, resources and needs. Because of these issues many companies often express great fears in the implementation of innovation systems.

Being technology partners is a constant challenge; having the ability to understand the needs of each company, whether large companies or start ups, requires creativity with flexibility and adaptability in relation to both market sectors and levels of digitization.

However, there are figures and revealing data that can bring incalculable value when addressing this challenge; placating fears with precedent foundations in statistics on the benefits brought by the adoption of digital technologies:

• A recent report found that 62% of small businesses (less than 50 employees) consider the adoption of digital technologies as one of their top priorities. On the other hand, 82% of large corporations (more than 500 employees) have already started their digital transformation process, indicating the need to accelerate digital adoption in order not to be left behind.

• The gap between technology adoption and productivity:

According to research, companies that have successfully implemented digital transformation strategies can increase their productivity by up to 40%. However, despite this potential, only around 29% of small and medium-sized enterprises (SMEs) have achieved an effective digital transformation to date. Accompanying and advising these companies in their change process can make a significant difference to their future performance and profitability.

• Impact on customer satisfaction:

Digital transformation not only affects a company’s internal efficiency, but also has a direct impact on the customer experience. According to a survey, 73% of consumers say that a company’s digital experience influences their purchase decision. Therefore, accompanying companies in creating an engaging digital experience can translate into increased customer growth and loyalty.

“73% of consumers say that a company’s digital experience influences their purchase decision.”

• Automation and cost savings

Automation is a key component of digital transformation that can generate significant cost savings and increase operational efficiency. Estimates indicate that by 2025, the adoption of automation technologies could save companies up to $2.9 trillion annually in labor costs. Advising companies on how to implement these technologies effectively is crucial to gaining a competitive advantage.

The role of technology partners, as we are at Zeus – Smart Visual Data, often presents us with significant challenges; requiring us to be able to identify and leverage companies’ strengths. To provide customized and adaptable adjustments to the particular needs for the management of information in an agile and reliable way; in the search to optimize and facilitate decision making.

Accompanying and advising companies of different sizes and sectors in their digital transformation process gives us the opportunity to reinvent ourselves and put creativity into action without losing our enthusiasm. Each new project opens a door to a different world.