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Artículo sobre Datos y sostenibilidad
// sector Marketing
Consuming the main KPIs of the department from any device: video wall, pc and mobile.
The problem
1
Scattered information

Difficulty in managing information when it comes from different sources, leading to confusion and delays in decision-making.

2
Inefficient multi-channel campaign management

Complexity in coordinating and managing campaigns across multiple channels, leading to inefficiencies and resulting in lost opportunities and resources.

3
Strong competition in a dynamic market

In a highly competitive market, differentiation is key to capturing the attention of our target audience. Having the data and understanding it gives us a strong advantage over the competition.

4
Low responsiveness

A lack of ability to spot new trends can lead to missed opportunities and a lack of understanding of our potential customer.

ZEUS solution
1
Unification of information sources

By centralizing data on a single platform, we achieve a clearer and faster overview for better informed decision making.

2
Monitoring of advertising campaigns

Monitoring the performance of each campaign in real time makes it easier to identify the most effective channels and optimise the budget invested.

3
Social network analysis

By understanding what resonates and stands out on each social network, we can adjust our marketing efforts while staying relevant to our audience.

4
Detection of new trends

Being alert to changes in consumer behaviour and market innovations allows us to adjust our strategies before they become the norm.

Discover one of our business cases
See project

Visible data, agile decision-making

Data at the heart of every decision

Increase productivity in your processes by 40%
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// Business cases