Turn data into experiences
Data is a hotel’s best strategic ally. Informed decisions should be the norm, thus, thanks to a deep understanding of market behaviour and customer preferences it is possible to boost and even double profitability and performance.
Having information organized and always visible translates into taking advantage of opportunities. Knowing what important events are happening in the city and how that affects room demand. Or even being able to anticipate the preferences of your regular guests and provide them with a personalized service that makes them feel special. In short, offer EXPERIENCES that are totally tailored to each of our clients.
In this world of modern hotel management, dashboards are key to unlocking the true potential of the industry. They are tools that allow managers and staff to have a clear, up-to-date view of what is happening. With real-time data at their fingertips, they can make strategic decisions in a more agile and confident way, based on accurate and relevant information that reflects guests’ needs and expectations.
Through practical examples and situations that occur every day in a hotel, discover how to unlock the hidden potential in your own establishment.
Make the most of every minute: adapt and conquer
In the travel industry, every minute counts. Whether it’s adjusting prices, adapting and launching new offers, responding to changes in demand, or monitoring online reputation.
Imagine you own a hotel in a tourist city and you realize that the demand for rooms has increased significantly due to a major event taking place in the next few days. By having access to real-time data, you can monitor room demand and adjust prices strategically. If you see that bookings are increasing rapidly, you can increase prices slightly to maximize revenue. Competition is intense and trends can change quickly overnight. That’s why having access to real-time, up-to-date data is crucial to making informed decisions. Can you imagine how they could improve their decisions if they had a clear, up-to-date view of what’s happening in your company and in the industry?
Personalize and create loyalty
I’m sure you’ve heard the phrase “retaining a customer is cheaper than acquiring a new one”. And truth be told, I couldn’t agree more. While we should not neglect the acquisition of new customers, it is always important to foster the loyalty of those who have already trusted us. How do we do it? By providing an exceptional experience. For example, if a guest arrives at a hotel and at check-in says that he is gluten intolerant, this information is entered directly into the panel and the restaurant knows about it within a minute. This way, when they go to lunch or dinner, the waiters and the kitchen will already know that this guest will need a TACC-free menu.
Data in motion
In a constantly evolving travel market, it is essential to identify emerging opportunities and adapt quickly to change. With real-time updated dashboards, we can quickly see key information on travel trends, destination demand and market preferences. This data enables travel agencies to anticipate demand and adjust their offer accordingly. Are you detecting, through heat maps, a large number of bookings from the UK? You can prepare the distribution of your staff so that in each shift there is at least one person who knows English in each department.
Unlock strategic potential
Operational efficiency is fundamental to any business, and dashboards simplify day-to-day management, saving time and resources. These dashboards automate data collection, which means companies don’t have to spend time and effort on manual analysis or generate complex reports. They provide key metrics in a visual and easy-to-understand format, enabling teams to make quick and efficient decisions. In addition, by automating reporting, administrative workload is reduced, allowing staff to focus on strategic and customer-facing activities.
Preserve your reputation
Nowadays, online reviews and opinions have a huge impact on your online reputation. Imagine you receive a negative review, whether on Google Maps, Tripadvisor, or Booking, from a dissatisfied guest. If you can quickly identify that review, responding quickly and effectively can mitigate the negative impact. You can communicate with the guest, offer a satisfactory solution and, if appropriate, respond publicly to show your commitment to customer satisfaction.
As the travel industry continues to evolve, those who are able to make the most of data will have a distinct competitive advantage. The ability to understand and use data effectively can make the difference between success and stagnation.
Learn more about the topic in the success story “The Digitalization of Happiness” with VIVOOD.
